Mission

“WHAV is going to be your station — a station for the people of Haverhill and the people in our surrounding towns. What concerns you directly, your lives and businesses, your community betterment will always get first priority on the WHAV airwaves.” John T. “Jack” Russ, WHAV founder, March 16, 1947

Media Decline Creates Vacuum and Opportunity

Consolidation of the media in recent years has failed to serve the public interest. Harmful effects include reduced program choice; shrinking playlists; decreased diversity of voices; increased advertising costs; the decline of locally based public affairs, news and other content; and lost jobs.

Widespread adoption of the Internet by homes and offices now offers a rare opportunity to reverse this consolidation trend. The emerging Internet radio market is “roughly the 15th largest in the U.S. — i.e., about the size of San Diego — but significantly more appealing, as virtually 100% of the market’s population consists of upscale, adult consumers (most of whom, additionally, have a tendency toward early adoption of new products),” writes Kurt Hanson of Radio and Internet Newsletter (RAIN).

Finally, “An Instrument of Service”

The dawn of streaming Internet radio mimics, in many ways, the birth of broadcasting. Through the early 1920s, radio was largely the playground of experimenters and hobbyists. Radio listenership – like its Internet counterpart today – was a misdirected, but growing enterprise.

In announcing the formation of the National Broadcasting Co. (NBC) in 1926, executives of the Radio Corporation of America wrote, “The day has gone by when the radio receiving set is a plaything. It must now be an instrument of service.” Substituting a few words, they may well have been talking about Internet radio.

Enter Xelocast

Like the formation of NBC to reach listeners across the nation with quality programs, Xelocxast delivers quality programs and meet the needs of communities no longer being represented by the limited, commercial media marketplace.

Xelocast pledges to provide a forum for responsible voices to be heard, and return formats and programs that have little chance in the ratings- and profit-driven world of the current corporate radio marketplace.

In 2006, brand new studios were constructed to house Xelocast. These are the area’s most modern, state-of-the-art facilities.

Tell Others About Xelocast!